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Analysis of Interactive Technology Advantages of Smart Cloud Advertising Machine

Source: KONWHAI TOUCHAuthor: KONWHAI Date: 2020-09-09 Click:

  •      The intelligent cloud advertising machine is a new generation based on it adopts cloud technology to realize interconnection and unified management. The cloud-based advertising platform allows marketers, advertising agencies, content publishers, etc., to display advertisements to users in real time based on current themes, trends, and hot spots, and realizes integrated technologies such as online production, regular publishing, and large-scale delivery.
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  •      With the increasingly developed business and consumer environment, the demand for advertising is also increasing. Traditional information media can no longer meet the demand for advertising effects. Digital, networked, and informatized multimedia advertising machines have become one of the advertising media market. Great highlight. The advertising machine uses audio-visual and text interactive display to become a new type of media-based market, displaying more vivid and creative advertisements.
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  •      So, what are the advantages and characteristics of the interactive technology of the intelligent cloud advertising machine?
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  • Analysis of Interactive Technology Advantages of Smart Cloud Advertising Machine

  •  Analysis of the interactive technology advantages of the intelligent cloud advertising machine:  
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  • 1. Touch interaction
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  •      The smart cloud advertising machine can use a touch screen display, which is currently the simplest, convenient and natural way of human-computer interaction. No need to learn, everyone can use it, which is the biggest magic power of touch screen. Using touch technology, the user can operate the host by gently touching the icon or text on the display screen of the advertising machine with his finger, thereby making the human-computer interaction more straightforward.
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  • 2. Somatosensory interaction
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  •      Somatosensory interaction is to sense the viewer standing in front of the window through hardware interactive equipment, somatosensory interactive system software, and three-dimensional digital content. When the viewer's actions change, the screen displayed by the window changes at the same time. Such as: 3D virtual fitting advertising machine, combined with the latest 3D technology, augmented reality (AugmentedReality) and somatosensory technology and other three major technological elements, when the user is standing in front of the big screen, only need to control through the volley of gestures, between the fingers, so The selected 3D clothes will be magically worn on the user's body. For different styles of clothes, the user can choose through the upper and lower pages to change different clothes. In addition, the 3D fitting advertising machine can also provide a camera function to enhance user experience.
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  • 3. Eye touch
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  •      It is understood that eye control technology has gradually matured-once used in industrial control, robotics and clinical medicine. If touch control and voice control are a leap from human-computer interaction to natural interaction properties, then eye control is a new evolution. Even if your eyes fly wildly, the system can capture your sight and manipulate the screen through your eyes.
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  •      The highest content of eye control technology is the automatic correction system, which avoids the tedious manual adjustment, optimizes the algorithm to improve the accuracy of optical acquisition, and also realizes line-of-sight tracking to determine whether the eyes are open or closed. Based on the principle of corneal reflection, the light emitted by the near-infrared light source forms a high-brightness reflection point on the cornea of ​​the user’s eye as a reference point. When the eyeball rotates to look at different positions on the screen, the eyeball approximates a sphere, and the pupil does not move. The positional relationship between the center of the pupil and the spot determines the direction of the line of sight.
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  • 4. Video recognition
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  •      Anonymous video recognition technology automatically captures the faces of people watching the advertising machine through a USB camera, and analyzes the gender, age of each "viewer" and their viewing time. At the same time, this technology also has strong privacy protection capabilities. The analysis is carried out in temporary storage. The saved data is only non-specific data such as gender, age, viewing time, etc., and will not involve any content related to portraits.
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  •      Through anonymous video recognition technology, on the one hand, LCD advertising machines can interact with viewers more intelligently, and on the other hand, information senders can also use data to better deliver information. The built-in anonymous video analysis takes into account gender and approximate age in order to display and recommend the most suitable products to meet individual needs, while providing personalized products, such as electronic coupons that can be sent to smartphones and used in the future.
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