Industry information

Digital signage advertising machine solves retail applications

Source: KONWHAI TOUCHAuthor: KONWHAI Date: 2020-08-21 Click:

  •      Advertising machine was once applied to the market as the original form of digital signage, and it is a typical tool of digital marketing. With the development of technology and the strong penetration of large-screen display products, the market's attention to advertising machines has decreased at the marketing level. However, in practical applications, advertising machines still maintain a strong growth trend.
  •  
  •      According to AVC statistics, it is not difficult to see that in the field of digital signage, advertising machines are still the main category, and they play an important role in promoting the growth of the overall market size. It has been widely used in finance, telecommunications, hospitals, stores, supermarkets, hotels, public places and other fields. The system adopts advanced design concepts and open interfaces, which can integrate multiple applications. The digital signage system can count and record the playing time, number of times and playing range of multimedia content, and it can also realize more powerful interactive functions while playing, which brings opportunities for creating new media.
  •  
  •      So, what are the advantages of digital signage advertising machine for personalized marketing of retail applications?
  •  
  • Digital signage advertising machine solves retail applications

  •  Digital signage advertising machine solves the advantage analysis of retail application:  
  •  
  •      The continued popularity of the application market is determined by the attributes of the advertising player. Born out of the traditional digital marketing concept, the advertising player has a strong adaptability to the complex environment of public places, not only the indoor environment, but also the outdoor application market with increasing demand, and there are a variety of styles such as wall-mounted and vertical. Users can adapt to local conditions and are convenient and flexible to meet the ubiquitous marketing needs of advertisers to the greatest extent.
  •  
  •      Compared with digital signage systems with large-screen display products as terminals, which are popular in the market, advertising machines have an unparalleled low-cost advantage. The cost advantage is what users in all walks of life are most concerned about, especially when digital marketing is just starting. But the domestic retail industry, where demand is very strong, is particularly prominent.
  •  
  •      In the context of networking, interaction, and digitization, advertising players want to be based on the development of the industry. First, the retail industry gives priority to advertising players, and at the same time, it also puts forward higher requirements for the application of advertising players, especially for industry users. Digital marketing has more expectations, and naturally more diversified needs for the application of advertising machines. This means that the advertising player cannot be recognized by users with a pure price advantage. Under the condition of the same core technology, it is necessary to make breakthroughs in detailed technological innovation. Higher requirements are put forward for the technological innovation capabilities of advertising machine companies, especially in the advanced design for the high-end application market, which is particularly prominent.
  •  
  •  

  •  
  • Other Recommendations:
  •  

KOWNHAI Official-Alibaba International Store
KONWHAI Message online
KONWHAI Email and TEL