Industry information

LCD advertising machine goes deep into the traditional clothing industry

Source: KONWHAI TOUCHAuthor: KONWHAI Date: 2020-08-12 Click:

  •      With the increasing development of the business and consumer environment, the demand for advertising is also increasing. Digital, networked, and information-based multimedia advertising machines have also become a bright spot in the advertising media market. In the domestic digital signage market, large-scale networks and interactive applications are the development direction. According to the analysis of relevant consumer data, when going out to visit a physical store, shopping is placed second, and psychological experience is the first.
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  •      Therefore, if businesses want to promote clothing sales, the key is to seize the hearts of consumers. The core competitiveness of physical stores in the future lies in user experience. The precise placement of LCD advertising players just meets this market demand. Based on a unified management platform, the advertising player can realize the timing and fixed-point playback of advertisements (pictures, videos, texts).
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  •      So, facing the future, the information age is changing rapidly, what advantages does the LCD advertising machine have when it penetrates into the traditional clothing industry?
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  • LCD advertising machine goes deep into the traditional clothing industry

  •  Analysis of advantages of LCD advertising machine in-depth traditional clothing industry:  
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  • 1. Industry development needs
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  •      With the development of science and technology, in line with the actual needs of the market, a new type of equipment-dressing mirror advertising machine appeared in the advertising machine industry. It can be seen that the new marketing model brought by advertising machines to the traditional apparel industry has been recognized by traditional apparel companies and is quietly changing people's shopping habits.
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  • 2. Great market potential
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  •      In the current market, the application of LCD advertising machines in the apparel industry is still in the "emergent stage", and the market has great potential for growth. With the accelerating pace of people's modern life, consumers spend less and less time in clothing stores. Therefore, convenient and fast shopping methods have become an inevitable trend, and the application of advertising machines in the clothing field is the highlight of the improvement of technology in the industry. which performed. The precision, interactivity, and large-screen display of digital signage advertising players will bring revolutionary changes to the marketing industry chain of the apparel industry.
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  • 3. Cater to the needs of physical stores
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  •      Advertising machines have human-computer interaction functions, and consumers are becoming more and more proactive. In the promotion of the clothing industry, only eye-catching publicity can impress people and stimulate consumption. In this diversified society, popular elements are updated very quickly, especially for the clothing industry that has been at the forefront of fashion, personalized publicity is even more essential. For example, the current popular virtual fitting room allows consumers to easily try on all kinds of clothes without the need for the traditional cumbersome fitting process, making shopping easier and saving time.
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