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LCD advertising machine + Internet = shared advertising machine

Source: KONWHAI TOUCHAuthor: KONWHAI Date: 2020-07-14 Click:

  •      In recent years, a number of Internet talents have poured into the media industry, and they have begun to march from traditional media to Internet media. Together with the stable quality and good development prospects of LCD advertising machines, they have achieved "LCD advertising machine + Internet = shared advertising machine" This formula.
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  •      Advertising machine is a new generation of intelligent equipment, which forms a complete advertising broadcast control system through terminal software control, network information transmission and multimedia terminal display, and is carried out through multimedia materials such as pictures, text, video, small plug-ins (weather, exchange rate, etc.) Advertising. The initial idea of ​​the advertising machine is to turn the advertisement into passive, so the interactive nature of the advertising machine makes it have many public service functions, and in order to attract customers to actively browse the advertisement.
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  •      So, how does the LCD advertising machine + Internet realize the functional advantages of the shared advertising machine?
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  • LCD advertising machine + Internet = shared advertising machine

  •  LCD advertising machine + Internet = shared advertising machine analysis:  
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  • 1. Instant delivery
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  •      The LCD advertising machine can meet the marketing needs of the small and medium enterprises and merchants for "short, flat and fast". Advertisers no longer need to carry out a series of complicated and long and inefficient processes such as creativity, design, production, scheduled purchase, publication, and publication, just choose a region, business district, crowd, consumption characteristics, etc. on the platform with one click. Can realize the instant delivery of advertisements.
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  • 2. Precision marketing
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  •      The shared advertising machine collects consumer information and uses big data technology to analyze consumer demand, predict consumer behavior, and lay the foundation for accurate advertising, which not only effectively reduces the waste of marketing budget, but also improves marketing effectiveness.
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  • 3. Reduce advertising expenses
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  •      According to statistical data, the average advertising promotion cost of each enterprise accounts for 12-15% of the total operating costs of the enterprise. A shared advertising platform can help customers save this advertising investment. For example, there are 52 weeks in the whole year, then the total annual advertising revenue of a single LCD advertising machine = the daily advertising revenue of a single machine * 7 days / week * 52 weeks; if the hourly charge of a single machine is 18 yuan, every day The playback time of each device is 10 hours, so the annual revenue of a single machine = 180*7*52 = 65520 yuan/year/unit.
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  •      We broadcast advertisements in half the total time of 5 hours per day, and each device will have 300 minutes of playback time per day. The advertising fee is 0.01 yuan per display per second, that is, 180 yuan per device per day. Compared with the high-cost, high-risk advertising model in the past, the new model of shared advertising with high efficiency, low cost, and high conversion rate has become the first choice for advertisers.
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