Industry information

LCD advertising player drives the development of advertising industry

Source: KONWHAI TOUCHAuthor: KONWHAI Date: 2020-06-04 Click:

  •      The consumer environment and business are developing day by day, and the demand for advertising is also increasing. Digital, networked, and information-based multimedia advertising machines have also become a highlight of the advertising media market. The LCD advertising machine uses the LCD display to play video advertisements, which is especially suitable for the comprehensive multimedia technology of high-end brands to deliver a full range of product information and promotional information to consumers.
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  •      As a new type of media, LCD advertising machines are mainly used in public places such as shopping malls, office buildings, hospitals, and financial institutions. It has the advantages of high arrival rate, wide city coverage, mandatory viewing, low-carbon environmental protection, etc. With the construction of urbanization, the demand for outdoor media has increased, and multimedia advertising machines have become an excellent platform for businesses to display advertisements, which has played a huge role in promoting the development of the outdoor advertising industry.
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  •      So, what are the advantages of LCD advertising machine?
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  • LCD advertising player drives the development of advertising industry

  •   Analysis of advantages of LCD advertising machine:  
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  • 1. Promotion advantages and wide audience
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  •      New propaganda form: The form of multi-media propaganda next to the product is very novel, and it is currently the most fashionable and new form of advertising in the mall; the target audience is accurate: it is aimed at the audience who will soon purchase; the anti-interference is strong: consumption When people go to the supermarket to buy goods, their attention is on the shelf; no modification fees are required: any previous form of advertising, including printed matter, has a fee for modifying content, which effectively cooperates with TV advertising (1% of TV advertising costs, 100% deepening TV advertising effect.) Can be consistent with TV advertising content, and continue to guide consumers to purchase in this important link of sales terminal.
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  •      The advertising period is longer: it can be continued for a long time. It is advertised next to the product 365 days a year without manual maintenance. The cost is extremely low, the audience is extremely wide, and the cost performance is extremely high. Convenient update: it can remotely control multiple advertising machines to update online simultaneously. The tentacles of the multimedia advertising system can be extended to various systems such as urban subways, taxis, and even railway trains, which gives the LCD advertising machine a greater living space and a large audience.
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  • 2. Digital technology
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  •      The functions of LCD advertising machines are more diverse. The original CRT monitors are gradually being replaced by lighter and thinner LCD monitors. It can be said that the emergence of multimedia advertising machines has become the future development trend of radio and television. If there is demand, there will inevitably be a market. The advantages of LCD multimedia advertising machines are very obvious, which is in line with the development of the multimedia market towards "intelligence" and it also enriches people’s daily life and urban construction needs. Device.
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  • 3. Timeliness and compulsion of communication
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  •      Even mobile crowds can obtain information from LCD advertising machines anytime and anywhere, which greatly meets the needs of people to obtain information in a fast-paced life. At the same time, advertising audiences do not have the right to "remotely change channels". The audience has passively received the information, which has a certain degree of coercion.
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