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Analysis of the characteristics of digital signage advertising machine

Source: KONWHAI TOUCHAuthor: KONWHAI Date: 2020-05-25 Click:

  •      With the continuous development of modern technology, the application of digital display technology will be everywhere. With the integration of network and multimedia technologies, digital signage releases and processes information in the form of media, and interacts with customers' feedback information in a timely manner. It has been widely used in finance, telecommunications, hospitals, stores, supermarkets, hotels, and public places.
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  •      The digital signage system can count and record the playback time, playback times and playback range of multimedia content. It can also achieve more powerful interactive functions while playing, which brings opportunities for creating new media.
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  •      So, what are the characteristics of digital signage advertising machine?
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  • Analysis of the characteristics of digital signage advertising machine

  •   Analysis of the characteristics of digital signage advertising machine:  
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  • 1. Simple program editing interface
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  •      The operation interface is simple and friendly, and the operator can use the editing and publishing software to publish various texts, icons, animations, videos, audio information and other digital information into a "digital signage" and publish it in the form of advertisement without any special training.
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  • 2. Easy maintenance
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  •      The system automatically plays, without the need for special personnel to manage and operate. Even if the terminal player is accidentally powered off, the system will automatically replay after re-powering, without human operation.
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  • 3. Powerful program editing function
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  •      Powerful multi-layer mixing function, supporting mainstream formats such as composite video, component video, HDTV high-definition video, etc., to achieve mixed display of multiple ways such as window opening, transparent overlay, special effect flip, scrolling text and so on. Use a variety of media expressions (video, audio, pictures, animation), called narrow broadcast system.
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  • 4. Novel expression
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  •      The content of the advertisement is dynamic, vivid and colorful, and has a strong viewing power, and the user will not be bored by the advertisement content. Allows the content to change from day to day and from place to place. Similar to TV ads and advertisements on web pages, but it is highly targeted, flexible in form, and adaptable in content. Therefore, it can be mixed with various existing production tools (such as: web page production, VCD production, FLASH production, etc.).
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  • 5. Advanced technology
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  •      Digital signage advertising machine is a new technology produced by the fusion of network technology, multimedia broadcasting technology and software component development and integration technology. It is a user-oriented technology, that is, users can easily learn to make various signs .
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