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Analysis of the future development direction of LCD advertising player manufacturers

Source: KONWHAI TOUCHAuthor: KONWHAI Date: 2020-05-20 Click:

  •      With the increasingly developed business and consumer environment, the demand for advertising is also increasing, and digital, networked, and information-based multimedia advertising machines have also become a highlight of the advertising media market. LCD advertising machine products are widely favored by merchants. Due to the increasing market demand, it has also attracted many advertising machine manufacturers, which has caused the commercial display market to change from the original blue ocean to the red ocean.
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  •      The LCD advertising machine uses the LCD display to play video advertisements, which is especially suitable for the comprehensive multimedia technology of high-end brands to deliver a full range of product information and promotional information to consumers. Improve the appearance rate and display effect of products in sales terminals, and stimulate impulsive purchases.
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  •      So, in the current situation of the Red Sea in the commercial display market, where should LCD advertising machine manufacturers go, and what is the future direction of development?
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  • Analysis of the future development direction of LCD advertising player manufacturers

  •   Analysis of the future development direction of LCD advertising player manufacturers:  
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  • 1. Starting from the product, improving product quality
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  •      At present, there are many types of advertising machines in the commercial display market. There are two types of conventional series + customized models, such as: wall-mounted advertising machines, vertical advertising machines, horizontal touch advertising machines, etc. The customized models include the appearance of advertising machines. Customization, functional customization, and application of external hardware, such as: adding 4G modules, thermal printers, cameras, ID card readers, etc. As the market's individualized needs become more and more obvious, the demand for customized services of LCD advertising machines is also increasing. At this time, as an advertising machine manufacturer, in order to survive for a long time in a highly competitive market environment, it is necessary not only to upgrade product quality and after-sales service, but also to develop new products to produce products that are more in line with market demand, More popular products for merchants.
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  • 2. Starting from the product chain, M & A or acquisition, perfect the production line
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  •      LCD advertising machine manufacturers usually have their own procurement chains for products. We have to start from the procurement chain. If we can produce our own, we will produce our own. After our company has developed to a certain scale, we can consider M & A or acquisition as a manufacturer of advertising machine parts. Through M & A or acquisition of hardware factories, we form our own vertical integration strategic advantages. Through integrated services, we can quickly and efficiently Satisfy the customer's supply demand, thus occupying a certain market share.
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  • 3. Starting from the sales platform, seeking multi-channel sales
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  •      At present, the operating platforms of domestic advertising machine manufacturers are nothing more than search engines, B2B and other channels, that is, e-commerce platforms. We can consider developing foreign markets. By doing international websites and promoting the Google search engine, we can achieve sales abroad. purpose. In addition, in a saturated market environment, if you want to obtain more market share, you have to increase operating expenses and cost expenditures, pay for traffic, and obtain more market share.
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