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Sharing of several techniques for efficient application of digital signage advertising machines

Source: KONWHAI TOUCHAuthor: KONWHAI Date: 2020-05-15 Click:

  •      With the continuous development of modern technology, the application of digital display technology will be everywhere. Digital signage advertising machines rely on the integration of network and multimedia technologies to publish processing information in the form of media and interact with customer feedback in a timely manner. They have been widely used in finance, telecommunications, hospitals, stores, supermarkets, hotels, public places and other fields .
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  •      For enterprises, digital signage advertising machines play a great role in the development of enterprises, but how should enterprises use digital signage to bring the greatest effect to enterprises? Not all users in all walks of life can clearly master the skills of using digital signage.
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  •      In today's society, people have many channels to obtain information. How do we get customers to pay attention to the information displayed by digital signage advertising machines?
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  • Sharing of several techniques for efficient application of digital signage advertising machines

  •   Several techniques for the efficient application of digital signage advertising machines share:  
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  • 1. Choose a suitable installation location
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  •      The selection of the installation position of the display screen of the digital signage advertising machine should be determined according to the broadcast content and the audience. This should be considered clearly at the beginning of the construction of the digital signage. The key to the application of digital signage solutions is to push specific information to the right people at the right time. For example, for visitors 'information, the screen should be installed in the reception area; for students' information, the screen should be installed in the cafeteria or classroom.
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  • 2. Fresh content
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  •      Content is king and is the truth of modern digital information. Customers cannot be attracted without good and valuable content. If digital signage advertising machines are to be used efficiently, first of all, the content must be "fresh". Because the digital signage advertising machine repeatedly plays the same video, picture and other content for a long time, the audience will be numb to it, and then turn a blind eye to it. Therefore, it is necessary to keep the display content of the digital signage advertising machine updated in a timely manner, and not be limited to pushing its own advertising information. It can be interspersed with traffic information, real-time news and social media updates to maintain the freshness of the displayed content and attract the attention of the audience.
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  • 3. Pay attention to the beautification of the photos in the content
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  •      In order to maximize the attention of the audience, it is best to beautify the photo. Entertaining photos or adding captions can produce stunning visual effects. For example, adding subtitles or creative processing to recent photos of company employees will make people want to know more.
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