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Five characteristics of digital signage advertising machine welcomed by the market

Source: KONWHAI TOUCHAuthor: KONWHAI Date: 2020-05-11 Click:

  •      Digital signage is a brand-new media concept. It refers to a multimedia specialty that publishes business, finance, and entertainment information through large-screen terminal display devices in public places where large shopping malls, supermarkets, hotel lobbies, restaurants, theaters, and others gather. Audiovisual system. Its purpose is to broadcast advertisement information to a specific group of people in a specific physical place and a specific period of time, so that it can obtain the effect of advertising.
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  •      With the continuous upgrading of business and consumption, the demand for digital signage is also increasing. The multimedia digital signage with networking, digitization and informationization has become a highlight of the advertising and media market. Furthermore, from the perspective of the application field and functional use of digital signage, it has gradually integrated into all aspects of people's life and work.
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  •      So, digital signage advertising machines are widely welcomed by the market. What are the specific advantages?
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  • Five characteristics of digital signage advertising machine welcomed by the market

  •   Five characteristics of digital signage advertising machines that are welcomed by the market:  
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  • 1. Technicality of digital signage
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  •      Digital signage advertising machine is equipped with advanced technology, which can change traditional concepts and enhance the needs of businesses and customers. Digital signage advertising can be combined with pictures, audio and video files, and so on. , So as to achieve the purpose of selling products.
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  • 2. Personalization of digital signage
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  •      In a traditional store, when a salesperson sees a customer, the salesperson will feel the interference of strong sales, and the digital signage has one-to-one, rational, non-compulsive, step-by-step in terms of promotional features Low-cost and user-friendly promotions, and through the provision of information to establish long-term good relations with consumers.
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  • 3. Multimedia and high efficiency of digital signage
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  •      Digital signage can spread a variety of media information. Information such as sound, text, and images make ignorant and boring advertisements more vivid and humanized. And can give full play to the creativity and initiative of the store. Digital signage can store a large amount of information, can transmit information quality and accuracy much more than other media, and can update information or adjust according to market needs in a timely manner, so timely and effectively meet customer needs.
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  • 4. Time domain of digital signage
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  •      The ultimate goal of digital signage is to occupy the advertising market share, and digital signage can surpass the constraints of time and space to carry out advertising. Merchants can broadcast advertisements for more time periods or 24 hours a day. However, most businesses will control the time period to broadcast advertisements, effectively spreading the effectiveness of advertising.
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  • 5. Advance of digital signage
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  •      In the past, the traditional propaganda methods include the distribution of leaflets and newspapers, but this not only wastes manpower and financial resources, but also is not environmentally friendly. The digital signage has environmental protection, energy saving, multi-faceted provision of various types of communication, and is also easily accepted by the majority of groups.
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