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Analysis of the development road of digital signage advertising machine

Source: KONWHAI TOUCHAuthor: KONWHAI Date: 2020-05-06 Click:

  •      Digital signage is a brand-new media concept. It refers to a multimedia specialty that publishes business, finance, and entertainment information through large-screen terminal display devices in public places where large shopping malls, supermarkets, hotel lobbies, restaurants, theaters, and others gather. Audiovisual system. Its aim is to broadcast advertisement information to a specific group of people in a specific physical place and at a specific time period, so that it can obtain the effect of advertising.
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  •      Domestic advertising player companies have witnessed the potential of China's advertising machines from the initial immature calf to gradually becoming better and better today. Similarly, compared with international home appliance digital giants, although domestic advertising player companies are fledgling, the starting point is late, the gap is obvious, especially in key technologies, core equipment and other fields that need to improve themselves. The gap is not a world of difference.
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  •      So, what is the gap between domestic advertising machines and big international companies? In the face of the attack of big international companies, the Chinese market is in full swing. Effectively grasp?
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  • Analysis of the development road of digital signage advertising machine

  •   Analysis of the development road of digital signage advertising machine:  
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  • 1. From the production level, most of them are back-end products
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  •      Since the domestic production of LEDs mainly from the mainland, it has been promoting the "cottage" standard to follow the trend in Europe and the United States, and the production is mostly back-end products. Despite the continuous introduction of high-end equipment and advanced technology in China, there is still a considerable gap between the leading-edge technology and major international companies. For the high-end market with sharp technical requirements, most advertising machine manufacturers are discouraged, and they have turned to labor-intensive fields such as shell manufacturing and product main assembly. Too many companies are putting competition into back-end products. The lack and immaturity of channels and the lack of brands have caused low-end products to flood, product homogeneity is serious, and the market is chaotic.
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  • 2. From a macro perspective, the overall scale is small
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  •      Compared with international giants, the overall size of Chinese LED companies is relatively small, and their power is dispersed. Earlier data showed that the average annual sales of advertising machines in China were around 20 million, and the annual sales revenue of the largest chip company was less than 100 million US dollars, while the average sales of American companies reached 550 million US dollars in 2009. The gap is still obviously. The gap is obvious. With the acceleration of technological progress and the formation of a large-scale application market, the requirements for LED large-scale production capacity and product performance will be higher, and there is an urgent demand for LED companies to become bigger and stronger and accelerate the adjustment of product structure.
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  • 3. In terms of intellectual property, core patents are scarce
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  •      In terms of high-end patent property rights of advertising machines in international banks, the proportion of advertising machine companies in China is extremely small, the most important of which is the heavy minefield when it comes to product patents, which is particularly embarrassing.
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