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Digital signage advertising machines make cities smarter

Source: KONWHAI TOUCHAuthor: KONWHAI Date: 2020-04-27 Click:

  •      With the continuous development of modern technology, the application of digital display technology will be everywhere. With the integration of network and multimedia technologies, digital signage releases and processes information in the form of media, and interacts with customer feedback information in a timely manner. It has been widely used in finance, telecommunications, hospitals, stores, supermarkets, hotels, and public places.
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  •      Digital signage is a brand-new media concept. It refers to a multimedia specialty that publishes business, finance, and entertainment information through large-screen terminal display devices in public places where large shopping malls, supermarkets, hotel lobbies, restaurants, theaters, and others gather. Audiovisual system. Its aim is to broadcast advertisement information to a specific group of people in a specific physical place and at a specific time period, so that it can obtain the effect of advertising.
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  •      So, how to use digital signage advertising machines to make cities smarter?
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  • Digital signage advertising machines make cities smarter

  •   Digital signage advertising machines make cities smarter:  
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  •      Smart city: refers to a city that uses technology to gather Internet and pay attention to environmental protection, and changes and improves the way people experience life. It is called a smart city. The specific experience brought to people is as follows:
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  •      In terms of transportation, smart cities install a large amount of hardware, software and network equipment in public areas. Some of these hardware devices include digital signage advertising machines. It guides and enriches citizens to get a good experience on the way to and from work, provides citizens with relevant information and interactive content, and enables citizens to stay connected with their surroundings at any time through digital means. It also has functions such as real-time addressing and navigation, displaying bus time, weather forecast, local community information, emergency notification and so on.
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  •      In fact, digital signage has become an indispensable part of a smart city, and at the same time it is also a fast channel for people to stay connected and obtain information. Not only does it change the image of the city in terms of visual effects, digital displays are now redefining the relationship between citizens and communities.
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  •      For cities to become smart, urban infrastructure must be integrated and networked. This allows information and data to flow and optimize city services and daily operations. This is when the digital signage network comes into play. Digital signage advertising machine screens not only need to be connected through a centrally controlled platform, but also need to be connected with other third-party technologies. Through the integration of face recognition technology, digital addressing schemes, mobile phones and other IoT devices, big data can be easily shared across networks.
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  •      Big data in turn allows cities to push customized information of interest to citizens and tourists. Of course, this benefit is two-way, and the user behavior and demographic characteristics data brought by the digital advertising machine screen can be used to improve the city's service level.
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