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Digital signage advertising machine solution for large department stores

Source: KONWHAI TOUCHAuthor: KONWHAI Date: 2020-04-17 Click:

  •      As a crowded public place, large department stores have always been a must for businesses with huge consumption potential, and they also contain endless advertising opportunities. In addition to numerous advertising companies coming to occupy the treasure land, more and more shopping malls have gradually realized the value of their media assets and began to dig into this treasure.
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  •      However, the existing store LCD TV broadcasting generally has problems such as inconvenient management, low information content and poor targeted communication. Under this situation, the network-based shopping mall multimedia publishing system has become the newcomer in shopping mall advertising.
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  •      Digital signage advertising machine is a new generation of smart equipment, which forms a complete advertising broadcast control system through terminal software control, network information transmission and multimedia terminal display, and through multimedia such as pictures, text, video, small plug-ins (weather, exchange rate, etc.) Material for advertising.
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  • Digital signage advertising machine solution for large department stores

  •   Digital signage advertising machine solutions for large department stores:  
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  • 1. Location analysis of large-scale shopping malls:
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  •      Entrance marketing screen (or promotion) in the mall: 1-2 LCD advertising machines can be placed in different places according to the size of the point in the mall. It is used for brand introductions, video advertisements, promotional information, emergency notifications, etc. in shopping malls, so that customers who come to visit can better understand consumer products and have a relaxed and good mood. Improve the image grade of the entire mall.
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  •      Chain store entrance: An LCD advertising machine is placed at the entrance of the store or in the store to publish welcome words, chain store environment, surrounding traffic guides, etc.
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  •      Propaganda posters in the store: make posters for related promotional activities, play them through the LCD advertising machine, and can manage and update the content of the LCD poster in real time.
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  •      Customer Experience Center: Simulate the customer experience of enterprise products in the actual application environment, customers can easily choose the effect of different models of enterprise products in different application environments. Customer experience can be applied in industries such as home furnishing, home improvement, home appliances, kitchen and bathroom.
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  •      The advertising machine information release system can be managed by the mall itself. According to the needs of the mall and the requirements of the suppliers, it can independently edit and play the content, such as mall promotional videos, mall event promotion, mall emergency notifications, and video and text advertisements of various suppliers. . This method can not only enhance the corporate image of the mall, and improve its network and information management level, but also enable the mall to receive a considerable amount of advertising broadcast fees, achieve advertising revenue, and stay ahead of the competition.
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  • 2. To meet the interests of advertisers, point owners, and media owners:
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  •      Advertiser: Improve the image of the company's brand close to the people, and narrow the distance with consumers. Strong product promotion, event promotion and public welfare activities are all popular.
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  •      Main point: beautify the service place environment, improve customer consumption experience, and at the same time improve the overall image of large shopping malls.
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  •      Media owner: Efficient communication platform carrier, video + picture + text + sound, 24-hour uninterrupted combined delivery, convenient material source replacement. Achieve the impact of sensuality and shape, enhance audience memory.
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