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The development trend of network advertising machine

Source: KONWHAI TOUCHAuthor: KONWHAI Date: 2019-12-10 Click:

  •      As a representative of digital communication tools, digital signage applications have shown amazing expansion capabilities in recent years. Office buildings, department stores, shopping malls, parking lots, schools, factories and other places have become their important application platforms. For the moment, high-end applications represented by the government are still in a strong position, but driven by technological maturity, especially the rise of interactive touch technology, the civilianization tendency of digital signage is becoming increasingly apparent.
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  •      More and more hotels, shopping malls, and other places with frequent people will put LCD advertising machines; LCD advertising machines are of many types, and the functions of advertising machines are also very powerful. Multi-function advertising machines have emerged at the historic moment, such as LCD advertising retail machines, smart advertising shoe polishers, and even smart advertising shoe polishers.
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  •      So, what kind of development trend does the network advertising machine have? KONWHAI advertising machine manufacturer technical editor to answer your questions.
  • The development trend of network advertising machine

  •   The development trend of network advertising machine:  
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  •      Compared with traditional digital signage, products incorporating multi-touch technology, image recognition, augmented reality, human-machine interaction process tracking, gesture remote control, stereo imaging, 3D, recognition technology and other interactive technologies have more expressive forms. Interesting, let the audience change from passive acceptance to active participation and entertaining. For a mass market with uncertain content and audiences, one-to-one interactive communication is obviously better able to highlight the precise characteristics of digital signage.
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  •      Take cinema applications as an example. With the help of interactive digital signage, the theater integrates the information that needs to be disseminated, especially the film and television propaganda information, into fun games, and personalizes the advertising content. Stand out and do more with less.
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  •      In professional applications such as government and finance, information promotion has a specific category. The main function of digital signage is accurate and efficient information dissemination. Interest is not the main consideration. In the low-to-mid-end market, there is a wide range of push information. To make the general public pay attention to relevant information in the information ocean, fun is a very important eye-catching point. The “duck-and-duck” push of traditional digital signage has had little effect. It is obvious that the investment that is not proportional to the income can not stimulate the user's application interest, which is why the digital signage is marginalized by the mass market represented by the retail industry.
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  •      The low-to-mid-end market with retail as the main force has made many digital signage manufacturers love and hate it. Lovers, the base of the user group in the low-end market is very large, and it is still in its infancy, and the market potential is huge; haters, the low-end market is too broad, the demand is very diversified, and the user awareness is limited, leading to a long market cultivation cycle Without sufficient funds and energy, success is difficult to say.
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  •      The above is a brief introduction to the development trend of network advertising machines. As a high-tech electronic touch device, the LCD advertising machine reflects its strong advantages in information dissemination, advertising display industry, and human-computer interaction. It has been widely used in various industries. field. The content of digital signage LCD advertising machine is convenient to update, the advertisement display is diversified, the communication is rapid, and the human and machine have a more sense of science and technology, which is impressive.
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