Industry information

LCD advertising machine in the new era of advertising

Source: KONWHAI TOUCHAuthor: KONWHAI Date: 2019-11-28 Click:

  •      The LCD advertising machine is a new generation of intelligent equipment. It forms a complete advertising broadcast control system through terminal software control, network information transmission and multimedia terminal display, and uses multimedia materials such as pictures, text, videos, widgets (weather, exchange rate, etc.) Advertise. For advertising, the degree of user attention among the audience is the most direct evaluation criterion for the effectiveness of advertising.
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  •      Therefore, the mission of the advertising machine at the beginning was to change the mode of passive communication of advertisements and attract customers to actively browse advertisements through interactive methods. The development direction of advertising machines has also continued this mission: intelligent interaction, public services, entertainment interaction, and so on.
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  •      So, what is the status of vertical LCD advertising machine in the advertising industry in the future? KONWHAI advertising machine manufacturer technical editor to answer your questions.
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  • LCD advertising machine in the new era of advertising

  •   LCD advertising machine in the new era of advertising:  
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  •      Factors affecting the effectiveness of advertising: first, whether the advertising audience successfully received advertising information; second, whether the advertising content left an impression on the advertising receiver. If we still simply use the traditional advertising medium-print advertising to attract the audience ’s attention, then in the face of high-frequency media switching, the advertising audience will not actively receive the advertising content, and the advertisement will not be reserved for the audience. Under the impression, the data of the ad arrival rate required by the advertiser is completely absent.
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  •      Advertising content requires a media platform. The advertising machine has successfully transformed the advertising business from the previous "seeking attention" to the current "attention", and has continuously become a smart, self-analyzed advertising medium! At the same time, in the corresponding advertising forms, more humanized designs are added, such as placing some popular videos in the prime time, which are mixed with advertisements. This advertising method can be welcomed by the public and played a role The role of advertising is also better.
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  •      The advertising media platform, LCD advertising machine, also uses the liquid crystal display screen that people are willing to accept as the main display device. At the same time, it uses the latest network application technology to digitally process the advertising information and store it on the PC. Or the built-in memory card can adjust the playback content, time and sequence by remote control. It realizes remote information sharing and management, and can release industry information to the public as soon as possible.
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  •      The use of LCD advertising machines is very extensive. Subway stations, railway stations, airports, banks, shopping malls, hospitals, hotels, campuses, etc. are all within the scope of delivery. The target audience of LCD advertising machines is very accurate. The LCD advertising machine not only has more functions, but also has more applications, which can meet the needs of customers to the greatest extent.
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  •      In the high-speed operation of modern enterprises, the simplicity and efficiency of advertising is increasingly important. Therefore, the LCD advertising machine, as a new method and new tool for publicity, has entered the big stage of advertising display with a novel, unique and more fashionable attitude, and its development is self-evident. The LCD advertising machine is different from the traditional paper advertisements and television publicity. It can better attract the attention of pedestrians, and the spreading effect it brings is also inestimable. I have to say that the LCD advertising machine is not only a combination of modern cutting-edge technology, but also has huge development space.
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