Industry information

LCD advertising machine helps outdoor advertising development

Source: KONWHAI TOUCHAuthor: KONWHAI Date: 2019-11-05 Click:

  •      With the development of science and technology, electronic liquid crystal display devices are not limited to indoors. More and more high-tech high-brightness liquid crystal display advertising devices are gradually increasing. According to the data report, outdoor digital media will become the second largest advertising media for consumers in terms of global contact growth per week, only behind mobile media.
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  •      In the past, the outdoor advertising machine market was dominated by light boxes and LED display screens, but now high-tech, high-brightness liquid crystal displays have appeared, and LCD advertising machines have begun to enter the outdoor market. As a new type of media, LCD advertising machines are mainly used in public places such as shopping malls, office buildings, hospitals, and financial institutions. Due to its strong pertinence, high arrival rate, wide urban coverage, mandatory viewing, low carbon and environmental protection, LCD advertising has become the best platform for outdoor display advertising.
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  •      So, what kind of help does the LCD advertising machine have for the development of outdoor advertising? KONWHAI advertising machine manufacturer technical editor for your analytical solutions.
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  • LCD advertising machine helps outdoor advertising development

  •   LCD advertising machine helps outdoor advertising development:  
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  • 1. Display technology digitization
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  •      As a new type of fifth media, the LCD advertising machine is already well done in terms of display effects. The original CRT display is gradually being replaced by a lighter and thinner liquid crystal display by providing simple VCD playback in the past. The LCD advertising machine has become the trend of future broadcasting and television development.
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  • 2. The audience has a wide range of business opportunities and easy accessibility
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  •      Because of its wide range of applications (mainly used in high-value commercial areas such as squares, pedestrian streets, subways, museums, and airports), there are many aspects involved, and any suitable place for outdoor advertising can be applied. Because of its leading technology, it is better than LED display in outdoor, and the picture is clearer and more realistic. It also gives people a deeper impression, deepens the advertising effect, and indirectly improves the advertising efficiency. The LCD advertising information release system is prepared by the enterprise merchants themselves. The audience does not need to increase the personal investment and consumption costs, and only pays the "attention" resources, which is easy for the public to accept.
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  • 3. Instant communication and monopolistic communication
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  •      Let mobile people can watch TV programs and get information anytime and anywhere, which greatly satisfies people's demand for information in fast-paced society. At the same time, advertising audiences do not have the right to "remote control", so "forced" audiences are passively receiving. "information.
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  • 4. Low cost and high cost performance
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  •      The input cost of the LCD advertising machine is usually relatively large in one-time delivery, and the effect is not as obvious as some traditional media advertisements. The advertising effect of the LCD advertising machine on the advertisement is imperceptible, and the role is to make the audience in a subtle process. Accept products advertised in the advertising machine. LCD ads can broadcast different programs and advertising content for different audiences, making each time period a prime time for advertising. In addition, its audience is wide, and it is also the most able to directly hit the most valuable people. These high cost performances also directly expand the promotional effect of the content, making the advertising "value for money."
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