Industry information

Interaction has become the market trend of LCD advertising machine

Source: KONWHAI TOUCHAuthor: KONWHAI Date: 2019-11-02 Click:

  •      With the development of commercial and consumer environments, advertising needs are also growing, digital, networked, and information-based multimedia advertising machines have become a highlight of the advertising media market. In the digital signage market, network size and application interaction are the development direction. The intelligent LCD advertising machine can greatly enhance the user experience and business performance of the enterprise.
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  •      LCD advertising machine uses LCD display to play video advertisements, especially suitable for high-end brand integrated multimedia technology, to deliver a full range of product information, promotional information, etc. to consumers. Improve the appearance rate and display effect of products at the sales terminal, and stimulate impulse purchase. It is placed next to the store product and can be automatically opened for promotion. Compared with other traditional media and promotion methods, the investment is extremely low and the cost performance is extremely high.
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  •      So, what are the advantages of LCD advertising machines becoming the market trend? KONWHAI advertising machine manufacturer technical editor for your analytical solutions.
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  • Interaction has become the market trend of LCD advertising machine

  •   Interactive LCD advertising machines mainly have the following new technologies:  
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  • 1.Touch interaction
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  •      As the latest computer input device, the touch screen is the simplest, most convenient and natural way of human-computer interaction. It gives multimedia a new look and is an attractive new multimedia interactive device.
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  •      The touch screen is a touch interaction that can be done with any object, and no one will use it to learn and use it. With this technology, the user can operate the host by gently touching the icon or text on the computer display with his finger, thus making the human-computer interaction more straightforward.
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  • 2. Somatosensory interaction
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  •      Somatosensory interaction is to sense the viewer standing in front of the window through hardware interactive devices, somatosensory interactive system software and three-dimensional digital content. When the viewer's movement changes, the screen displayed by the window changes at the same time. The current 3D virtual fitting on the market is the specific experience of somatosensory interaction.
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  •      It combines the latest 3D technology, as well as augmented reality (Augmented Reality), somatosensory technology and other three major technological elements to achieve. The user stands in front of the big screen and controls the volley by gestures. The selected 3D clothes will be magically worn on the user's body. The user can easily replace the clothes according to the different styles of clothes. You can also take photos of your favorite clothes for subsequent selection, and the user experiences an unprecedented shopping pleasure.
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  • 3. Video recognition
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  •      Video recognition mainly includes the three parts of the front-end video information collection and transmission, the intermediate video detection and the back-end analysis and processing. Video recognition requires front-end video capture cameras to provide clear and stable video signals, and video signal quality will directly affect the effect of video recognition. Video recognition technology automatically captures the face of the advertising machine through a USB camera, and analyzes the gender, age and viewing time of each “viewer”. The technology also has strong privacy protection, all analysis. The data is stored temporarily.
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  •      Through anonymous video recognition technology, LCD advertising players can interact with viewers more intelligently. Built-in anonymous video analytics takes into account gender and approximate age to show and recommend the most appropriate product to meet individual needs while providing a personalized product.
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  • 4. Eye touch
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  •      Eye control technology has matured - used in industrial control, robotics and clinical medicine. Today's eye-control technology has entered the mass consumer market. Even if your eyes fly, the system can capture your line of sight and control the screen through your eyes.
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  •      The most accurate eye control technology is the automatic correction system, which avoids the cumbersome manual adjustment. Through algorithm optimization, the optical acquisition accuracy is improved, and the line of sight tracking is also realized, and the eye squatting and closing state are discriminated. Based on the principle of corneal reflection, the light emitted by the near-infrared light source forms a high-brightness reflection point on the cornea of ​​the user's eye as a reference point. When the eyeball rotates and looks at different positions on the screen, the eyeball approximates the sphere, and the spot does not move the pupil relative to the spot. The positional relationship between the center of the pupil and the spot determines the direction of the line of sight.
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