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Application of digital signage LCD advertising machine in large department stores

Source: KONWHAI TOUCHAuthor: KONWHAI Date: 2019-10-24 Click:

  •      As a large department store that is one of the crowds in public places, it has always been a place for businesses with huge consumption potential, and it also contains endless advertising opportunities. In addition to many advertising companies have come to occupy the treasure, more and more shopping malls have gradually realized the value of their media assets, began to dig into this treasure.
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  •      However, in the past, traditional advertising devices have some problems such as inconvenient management, low information content, and poor publicity. With the development of technology, Internet-based digital signage LCD advertising machines have emerged. Cooperating with the multimedia publishing system has become the new luxury of today's shopping mall advertising.
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  •      Digital signage is a brand-new media concept that refers to the multimedia industry that publishes commercial, financial and entertainment information through large-screen terminal display devices in public places where large shopping malls, supermarkets, hotel lobbies, restaurants, cinemas and others flow. Audiovisual system. It is designed to broadcast the characteristics of advertisements to specific people in a specific physical place and a specific time period, so that it has the effect of advertising. In foreign countries, others have juxtaposed it with paper media, radio, television and the Internet, calling it the "fifth media."
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  • Application of digital signage LCD advertising machine in large department stores

  •   The advantages of digital signage LCD advertising machines in large department stores:  
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  •      At the entrance of the mall: In the mall, 1-2 digital signage LCD advertising machines can be placed in different places according to the size of the points. Used for brand introduction, video advertising, promotional information, emergency notifications, etc. in the mall, so that customers who come to visit more understanding of consumer goods and have a relaxed and good mood. Improve the image level of the entire mall. At the door of the chain store: a digital signage LCD advertising machine is placed at the entrance of the store or in the store to release the welcome words, chain store environment, and surrounding traffic guides.
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  •      In the store: Produce posters related to promotional activities, through the digital signage LCD advertising player, you can manage and update the LCD poster content in real time. Customer Experience Center: Simulating the customer experience of enterprise products in the actual application environment, customers can easily choose the different models of the enterprise products in different application environments. The customer experience can be applied in the home, home improvement, home appliances, kitchen and bathroom industries.
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  •      The digital signage LCD advertising machine information publishing system can be managed by the mall itself. According to the needs of the shopping malls and the requirements of the suppliers, the content can be edited autonomously, such as shopping mall promotional videos, shopping mall activities promotion, shopping mall emergency notifications, and videos of various suppliers. And text ads. Not only can it enhance the corporate image of the mall, improve its network and information management level, but also enable the mall to receive a considerable amount of advertising broadcast fees, achieve advertising revenue, and stay ahead of the competition.
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  •      For advertisers: Enhance the image of the company's brand and close the people, and draw closer to consumers. Strong product promotion, event promotion and publicity activities are popular. For the point owner: beautify the service place environment, improve the customer experience, and at the same time improve the overall image of the large shopping mall. For the media master: efficient dissemination platform carrier, video + picture + text + sound, 24-hour uninterrupted combination delivery, convenient material source replacement. Achieve the sound and shape impact, enhance the audience's memory.
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  •      The multimedia information publishing system combines the diversity and vividness of multimedia video information, realizes remote centralized management of information publishing and updates the content at any time, so that the audience receives the most fresh information in the first time. Digital media information publishing system will become an important carrier of information construction. It not only provides timely, comprehensive, high-quality and efficient information services, but also a new cultural atmosphere. It can also greatly enhance the overall image of the environment, and is also an inevitable trend of modern architecture.
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