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Apparel industry digital signage LCD advertising machine feasibility solution

Source: KONWHAI TOUCHAuthor: KONWHAI Date: 2019-09-30 Click:

  •      LCD advertising machine is one of the digital signage, using LCD display to play video advertising, especially suitable for high-end brand integrated multimedia technology, to deliver a full range of product information, promotional information and so on to consumers. Improve the appearance rate and display effect of products at the sales terminal, and stimulate impulse purchase. It is placed next to the store product and can be automatically opened for promotion. Compared with other traditional media and promotion methods, the investment is extremely low and the cost performance is extremely high.
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  •      With the development of technology and consumer environment, the demand for advertising is also growing. Digital, networked and informatized online advertising machines can make up for the shortcomings of traditional advertising. The network advertising machine can realize dynamic and static combination, and display advertisements in various forms such as pictures, audio and video, animation and subtitles, which can give consumers a visual impact in the first time, and let advertisements enter the hearts of consumers.
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  •      The network advertising machine is regularly and regularly promoted to a clear mass, not only for the customer group, but also for the high efficiency of publicity, and can realize unified management and realize one-click advertising information.
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  • Apparel industry digital signage LCD advertising machine feasibility solution

  •   Digital signage LCD advertising machine solution meaning:  
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  •      1. Change the propaganda method: The development of science and technology drives the upgrade of the advertising industry. Nowadays, digital posters and advertising videos are used to replace the original flat propaganda, and the product information and brand image of the merchants are fully publicized. Vivid image, targeted, wide information, easy to replace ads, reduce the printing and labor costs of traditional advertising. It not only reduces the comprehensive promotion cost of brands and products, but also effectively promotes the promotion of brand image.
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  •      2. Timeliness: Urgent important information is released in a timely manner. Through the remote management function of the LCD advertising machine, the advertising content and important news can be modified at any time, and the advertising content is updated with one click, and the brand information is shared with the consumers.
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  •      3. Multi-angle training for terminal sales personnel, using LCD advertising machine to convey brand culture and product knowledge to the terminal sales personnel without loss, improve the business capability of the terminal personnel, and effectively improve sales performance.
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  •      4. Use the function of touch advertising machine to improve the personalized service, increase the interaction between the brand and the consumer, and bring the distance closer.
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  •      5. Through the integrated payment tools WeChat, Alipay, online banking system, we can realize the WeChat payment by scanning the QR code of the advertising machine, and more effectively gather the prospective customer base to achieve precise marketing.
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  • Practical application scenario:
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  •      1. On both sides of the store, place the landing advertising machine, carry out brand promotion online, product information, and instantly push the merchant's preferential information, giving people a feeling of height and attracting customers' attention.
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  •      2. The wall-mounted advertising machine can be installed on the appropriate wall in the store, and the business information can be played in the same manner.
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  •      3. The rest of the store can go to the optional touch inquiry machine, try on clothes online, online comparison, online payment, online sharing shopping joy.
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  •      With the development of commercial and consumer environments, advertising needs are also growing, digital, networked, and information-based multimedia advertising machines have become a highlight of the advertising media market. In the domestic digital signage market, network size and application interaction are the development direction. However, at the same time as the rapid development of network products, the LCD advertising machine market is expanding rapidly, and the development speed is not much slower than that of network products.
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