Industry information

LCD advertising machine layout points

Source: KONWHAI TOUCHAuthor: KONWHAI Date: 2019-06-11 Click:

  •      LCD advertising machine is one of the digital signage, using LCD display to play video advertising, especially suitable for high-end brand integrated multimedia technology, to deliver a full range of product information, promotional information and so on to consumers. Improve the appearance rate and display effect of products at the sales terminal, and stimulate impulse purchase. It is placed next to the store product and can be automatically opened for promotion. Compared with other traditional media and promotion methods, the investment is extremely low and the cost performance is extremely high.
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  •      As more and more digital signage LCD advertising machines are installed in different places, there is a more prominent feature, that is, how to choose the specific installation location of digital signage LCD advertising machine will have better advertising efficiency. . One of the keys to the use of digital signage systems is how to deliver targeted information at different times and in different regions. To this end, a reasonable planning and distribution of digital systems is required.
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  •      So, how can a liquid crystal advertising machine choose a good installation location? KONWHAI Technology Xiaobian answers for you.
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  • LCD advertising machine layout points

  •   The main points of the layout of the digital signage LCD advertising machine:  
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  •      The LCD advertising machine is scheduled to post messages at the most effective viewing locations and can be properly integrated into the environment. A successful display point depends on what it displays, can be easily, safely and stably viewed, and there is no difficulty in maintaining or replacing it. If placed in a bad location, all well-intentioned designs, fascinating displays, and rich content are futile.
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  • 1. Location selection
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  •      a. Active areas with high mobility: such as airports, stations, subway stations and other places.
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  •      b. The selection is prominent: the audience can see it at a glance, and it is distributed in the hall, elevator, stairs, etc.
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  •      c. The height must be humanized: not too high or too low. Studies have shown that marketing messages posted at the line of sight have the greatest impact.
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  •      d. The screen size should be moderate: according to the regional environment, the general hall should choose a larger size, 42-70 inches is suitable; the conference room 32-42 inch is more reasonable; the elevator opening 16-32 inch is more suitable.
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  •      e. Choose horizontal or vertical according to the content of the play: In the actual application, it is very important to flexibly set the display according to the space and the content to be played. It is not only easier for the audience to accept and pay attention, but also can achieve the finishing touch.
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  • 2. Sparse degree
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  •      The so-called sparsity degree, the user should be determined according to the actual application space size and the concentration of people flow. For example, in large-scale shopping mall applications, users can install more intensive digital signage equipment in areas with high population density and large space to fully exploit their positional advantages, while in areas where space is limited and people flow is relatively small, digital signage equipment Do not install too much.
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  •      Generally speaking, the advertising of digital signage LCD advertising is “seeking attention”, and the advantages and disadvantages of advertising effect are closely related to the placement position. Therefore, the installation location must be open-minded, and must not be simply to save space, the digital signage system is free to be placed in a small space.
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  •      In real life, the information that people first see is necessarily the sight of the line, and it is convenient to watch. If the space of the digital signage LCD advertising machine is too narrow, the distance between the person and the display is too close, and the visual experience will not be Comfortable, naturally, will not pay more attention.
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  •      In practical applications, in addition to the choice of individual product locations, the overall layout of digital signage products applied in the same location should be moderately moderate. Due to space constraints or their own cognitive problems, some users do not have a clear overall plan for the overall layout of digital signage, not too dense or too rare, seriously affecting the efficiency of communication. Different from static media propaganda, digital signage information is synchronized with audio and video. Too dense installation will make the environment noisy, boring, too rare and easy to cause visual dead angles, forming a vacuum zone for information dissemination.
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