Industry information

The value of outdoor advertising machine

Source: KONWHAI TOUCHAuthor: nick Date: 2019-03-25 Click:

  •      The advertising machine is a new generation of intelligent devices, which constitute a complete advertising broadcast control system through terminal software control, network information transmission and multimedia terminal display, and through multimedia materials such as pictures, texts, videos, small plug-ins (weather, exchange rates, etc.). Advertising.
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  •      Nowadays, more and more things are inseparable from science and technology. They are the combination of social development and scientific and technological progress. In the outdoor advertising industry, outdoor advertising machines are typical representatives.
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  • The value of outdoor advertising machine

  •   The maximum value of outdoor advertising machines:  
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  •      The outdoor advertising machine displays the comprehensive information resources on the liquid crystal display screen, so that some specific audiences can access the broadcasted content to achieve targeted communication effects. Nowadays, outdoor advertising machines have realized human-computer interaction. Applying interactivity to the information dissemination platform itself is a leap and breakthrough. Interactivity allows the audience to understand the content of the advertising machine more quickly.
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  •      In fact, from the day of its birth, outdoor advertising machines have attracted much attention. More and more places to install outdoor advertising machines are enough to illustrate their importance. However, what products are like this, once they are more, they will face fierce market competition.
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  •      At present, most of the advertisements in public places in China are in the early stage of digitalization. The degree of informationization of outdoor advertising machines is very low, and the problem that most outdoor advertising machine operators have headaches is how to attract the attention of the audience.
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  •      When people can easily get any information they want through devices such as mobile phones, the audience's interest in outdoor advertising content will be reduced accordingly, thus reducing the influence of the content of the advertising machine. For outdoor advertising machine operators, competing for the target customer's attention is the key point of the problem. How can they catch their eyeballs in the context of easy access to information, attract their attention, and win their stay and stop? The answer is simple, it is nothing more than to provide unique and unique content, especially information that they can't get from other places.
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