FAQ

How do LCD advertising machines attract customers' attention in restaurants?

Source: KONWHAI TOUCHAuthor: KONWHAI Date: 2020-07-16 Click:

  •      The LCD advertising machine uses the LCD display to play video advertisements, which is especially suitable for the comprehensive multimedia technology of high-end brands to deliver a full range of product information and promotional information to consumers. Improve the appearance rate and display effect of products in sales terminals, and stimulate impulsive purchases.
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  •      In a fast food restaurant, customers enter a fast food restaurant and generally expect to get the ordered food quickly and finish eating quickly and leave. Restaurants are relatively casual, and eating in restaurants is less rushing and encourages customers to relax and stay longer. You can use LCD advertising machines to run promotional activities and interact with customers. The higher the customer engagement, the longer the stay. For example, the counter service restaurant can display seasonal special drink promotion information.
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  •      So, how can the LCD advertising machine attract customers' attention during this period of time?
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  • How do LCD advertising machines attract customers' attention in restaurants?

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  •   LCD advertising machines attract customers' attention in four areas of the restaurant: 
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  • 1. Outdoor promotion
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  •      At the door of the restaurant, an LCD advertising machine is used to display information such as the restaurant's promotional time, special activities, and new dishes. The LCD advertising machine can advertise through multimedia materials such as pictures, texts, and videos. It may also use outdoor LCD and LED displays for branding, displaying menus, and attracting pedestrians in the past.
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  • 2. LCD display menu board
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  •      Many restaurants with counter services have gradually begun to transition to the use of digital menu boards, and some also display the order status on the display screen to facilitate meal picking and ordering in advance.
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  • 3. Indoor waiting area for leisure
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  •      While customers are waiting, the digital display can display information about promotions or catering services, and making good use of customers' waiting time is also very important. Some brands also use self-service terminals for ordering meals, allowing customers to make successful payments without waiting for the cashier. You can check the promotion, entertainment, news and other information through the LCD advertising machine. Increasing interaction by touching the LCD advertising machine helps to optimize the dining experience. Can effectively increase customer stay time (while reducing customer waiting time), while increasing restaurant revenue.
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  • 4. Dining area
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  •      The restaurant can broadcast brand videos or entertainment programs, or display high-margin products such as special drinks and desserts during customer meals for visual upsell. You can also share the dining experience with customers on social media to promote the brand and increase the level of interaction. Moreover, these social interaction information can also be presented through a video wall or display (it should be noted here that a review mechanism is also needed to ensure that the content uploaded by customers is appropriate).
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