FAQ

What are the factors that are overlooked in online advertising?

Source: KONWHAI TOUCHAuthor: KONWHAI Date: 2020-07-01 Click:

  •      Nowadays, promotion is very important, both enterprises and merchants are endless in their promotion methods. For the carrier of advertising, many businesses will choose online advertising machines. In the rapid development of the Internet, online advertising machines are the best choice for business advertising.
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  •      Online advertising machines have become popular in the advertising market in high-income areas such as hotels, supermarkets, and buildings due to their leading technological advantages. Using network equipment, users can implement centralized control, reservation management, and multimedia content transmission via Ethernet. In places where the wiring infrastructure does not meet network connectivity, you can choose to use the WLAN function.
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  •      What businesses are most afraid of is that they spend a lot of time and energy on online advertising machines and customers are not interested in advertising. So, what is the cause of this frustrating? What factors should we pay attention to when using online advertising machines for publicity?
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  • What are the factors that are overlooked in online advertising?

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  •   Factors overlooked by online advertising machine promotion: 
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  • 1. Content readability:
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  •      For enterprises or merchants, the readability or value of the advertised content is not high, then the customer will not be interested. If the interest of the customer cannot be aroused, this will not only fail to achieve the publicity effect, but also many times Repeating is also likely to be annoying. Enterprises or merchants can use the software solution of the network advertising machine to check the length of time the customer watches the screen and whether they participate in the interaction, etc., and use this information to make the promotion content more relevant to the customer. You can also do some market research to determine the types of content that your target audience is interested in.
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  • 2. Inspiring content:
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  •      The relevance of promotional content to customers has increased, and there is no guarantee that it will be welcomed. So, how can merchants be interested in and purchase your related products? In reality, many monitors only use the simplest content-display product prices, but no other content, but we use network advertising machines to update content in real time, publish real-time discount information, coupon information, sweepstakes, etc. A key element of inspiring content is that it not only generates sales, but also helps increase brand awareness and value.
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  • 3. The content is participatory:
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  •      When an enterprise or merchant uses an online advertising machine, while attracting customers, it also needs customers to participate, triggering customers' interest in products and having a dialogue with the brand, so as to communicate with customers in real time. The methods are: use the online advertising machine to provide many tools to encourage audience participation, such as social media integration, you can integrate social media news feeds from the brand, and encourage the audience to like or follow your webpage. Alternatively, you can integrate a camera on the display so that customers can interact with corporate or merchant products on background or augmented reality elements.

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