FAQ

Why do companies do advertising?

Source: KONWHAI TOUCHAuthor: KONWHAI Date: 2020-04-28 Click:

  •      Our lives are full of advertisements everywhere. From a micro perspective, advertising works between enterprises and consumers. From a macro perspective, advertising is shaping our social form. Advertising is a marketing communication method for enterprises. Its basic purpose is to convey relevant product information to the masses, thereby influencing consumers' perception and behavior of products.
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  •      The advertising machine is a new generation of smart equipment, which forms a complete advertising broadcast control system through terminal software control, network information transmission and multimedia terminal display, and is carried out through multimedia materials such as pictures, text, videos, small plug-ins (weather, exchange rate, etc.) Advertising.
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  •      So why do companies do advertising? What are the advantages of companies using advertising machines to promote?
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  • Why do companies do advertising?
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  •   Advantages of business advertising: 
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  • 1. Disseminate product information and promote product sales
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  •      Information dissemination is a necessary condition for the survival and development of an enterprise. The enterprise must let consumers know about commodity information and increase the probability of being selected. Advertisement can help enterprises to carry out good information dissemination, let the audience understand the production, circulation and related background of commodities, and enhance the popularity of commodities, which is the main way for enterprises to disseminate information.
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  • 2. Shape brand personality and enhance product value
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  •      Market competition is fierce, and similar products are increasing day by day. Creating brand personality has become the most powerful means of competition for enterprises. Brand personality gives products different definitions. Advertising does not change the essence of the product, but it can shape a unique brand personality and enhance the value of the product in the minds of consumers.
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  • 3. Reduce marketing costs and stimulate competitive vitality
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  •      Advertising promotes competition among enterprises and supports mass production. Someone once said: "With the implementation of advertising, it brings savings. In terms of sales, it accelerates the turnover of funds, so that the retail price can be reduced without affecting the profits of retailers. In production, this is A factor that enables large-scale production. Who can't admit that large-scale production leads to lower costs? "
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  •      Some companies believe that the overall investment in advertising is relatively large, and there is no need for extravagance and waste. However, the wide range of advertising through advertising and the large number of audiences, the average cost of reaching each target consumer is far lower than the personnel marketing and other communication methods. From this perspective, advertising is actually a way to save marketing costs.
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