FAQ

What are the tips for advertising on advertising machines?

Source: KONWHAI TOUCHAuthor: KONWHAI Date: 2020-04-16 Click:

  •      In recent years, the development of advertising machines has been very rapid, with various forms such as floor-mounted advertising machines, wall-mounted advertising machines, LCD advertising machines, and network advertising machines. As the number of advertising machine manufacturers continues to increase, advertising resources are sharply "diluted", and market competition is extremely cruel.
  •  
  •      The advertising machine is a new generation of smart equipment, which forms a complete advertising broadcast control system through terminal software control, network information transmission and multimedia terminal display, and is carried out through multimedia materials such as pictures, text, videos, small plug-ins (weather, exchange rate, etc.) Advertising.
  •  
  •      So, what skills do merchants use when advertising with advertising machines? KONWHAI advertising machine manufacturer technical editors will analyze and answer for you.
  •  
  • What are the tips for advertising on advertising machines?
  •  

  •  
  •   Analysis of advertising machine advertising techniques: 
  •  
  • 1. Selection of advertising media type
  •  
  •      According to relevant survey data, among the types of advertising contacts in China, the highest proportion of respondents are body-jet advertising and electronic screen advertising, accounting for 83% of the total, which is closely related to the vehicles and contact locations selected by the audience. Therefore, when the advertiser chooses the media type for advertisement placement, the electronic screen display advertisement is the media type with the best effect, which can be given priority.
  •  
  • 2. Ad schedule
  •  
  •      Some research institutions have conducted market research and found that most of the audience's exposure to advertisements is during commuting, shopping, waiting, and on highways. Most of them will use waiting traffic lights or waiting for cars to spend their free time watching ads.
  •  
  •      At the same time, audiences pay different attention to advertising when they go out on weekends and working days. This is because, during work and school from Monday to Friday, 81% of people have a fixed route every day, while shopping on weekends and visiting friends, the purpose and mood of going out are different, and the relationship with outdoor media will naturally be different.
  •  
  •      This shows the regularity between the audience's outdoor activities and outdoor media. The prime time for outdoor media is weekends and commuting hours. Therefore, for advertisers, choosing prime time to place ads can get twice the result with half the effort.
  •  
  • 3. Selection of advertising location
  •  
  •      Audiences should be more impressed with non-commercial area advertisements than commercial area advertisements, because the number of advertisements in commercial areas is generally relatively large, so that the audience cannot make an impression on a certain advertisement. Although there are few contacts between airports and highway advertisements, the high-end audience of such advertisements is relatively large. Therefore, for relevant advertisers, consumers are selected based on product positioning, new consumer electronics occupy commercial blocks, and high-end brands choose airports and highway advertisements.
  •  
  •      Therefore, advertisers can't just focus their eyes on the prosperous commercial area. Non-commercial areas, airports, highways, and large-scale high-end communities are also worthy of advertising. It should also pay attention to different brands and different audience groups Geographical distinction.
  •  
  •      Choose the weekend or commuting time, in the business district or on both sides of the road, using advertising media such as high-touch media to place ads can maximize the value of advertising. Mastering the time, location, media type, and the essence of advertising.
  •  

  •  
  • Other Recommendations:
  •  

KOWNHAI Official-Alibaba International Store
KONWHAI Message online
KONWHAI Email and TEL