FAQ

How to use LCD advertising machine for visual marketing?

Source: KONWHAI TOUCHAuthor: nick Date: 2019-05-17 Click:

  •      We are all visual animals, usually able to influence our decision-making, most of them from the first impression or the first impression. This gives the merchant the direction of marketing - visual marketing. It is not difficult to see that the most important point of visual marketing is how to attract users and impress users at first sight.
  •  
  •      Visual marketing is a marketing method on the market today that demonstrates our products or services in the visual and physical aspects of our customers. Visual marketing can maximize the connection between merchants and customers, and ultimately achieve transactions. LCD advertising machine is not only able to display pictures and sounds, the biggest role is to play video.
  •  
  •      Video is a dynamic graphic, which is transformed from a static picture to a dynamic video. Psychology points out that people tend to pay attention to moving objects when they view things. The simplest explanation is that video can better express the information to be transmitted, and it is also the most effective way to get the audience's attention.
  •  
  •      So, how do we or businesses use LCD advertising machines for visual marketing?
  •  
  • How to use LCD advertising machine for visual marketing?
  •  

  •  
  •   LCD advertising machine visual marketing design four steps: 
  •  
  •  
  • The first step: catch the eye
  •  
  •      How to catch the eye requires a good visual marketing video ad. Then, there should be many elements in the video advertisement: creativity, feelings, story, color, typography, more textured shapes, characters, hand-painted, unique expression techniques and styles. Through these expression techniques, you can often give people a sense of curiosity. These elements are easier to implement with video.
  •  
  • The second step:: Inspire interest
  •  
  •      To be interested, you need good video content, like the current movie trailer. Through cool fighting scenes, exciting blasting effects, thrilling street cars, and thrilling scenes to inspire audiences. Just a good-looking picture is not enough. The picture is only static, and there is no impact from the sound of the video and the flowing picture.
  •  
  • The third step: stimulate imagination
  •  
  •      “Things look good, but they don’t buy them back.” In fact, when we learn more about the product, we are just looking for a scene, a scene where we use the product. Once we confirm this scene, our money will leave the pocket. It is. The reason for this is that the advertisements displayed by the merchants provide us with a scene of using the products, which has generated Lenovo and stimulated the demand.
  •  
  • The fourth step: guiding consumption
  •  
  •      With a visual sensory experience and visual guidance. After the above "heart journey", the heart has been unable to hold. Such a good thing, then I will buy it.
  •  
  •  
  •      In the above four steps, visual marketing is to stimulate users, let users generate imagination, interest, desire, etc., and ultimately achieve click, recognition, consumption or brand awareness. To achieve these goals, traditional advertising models have been difficult to meet the needs of such marketing. The emergence of LCD advertising machines has broken the traditional advertising model, we can customize the specific content and functions for the advertising machine, which is enough to meet the visual marketing requirements of the business.
  •  
  •  

  •  
  • Other Recommendations:
  •  

KOWNHAI Official-Alibaba International Store
KONWHAI Message online
KONWHAI Email and TEL