FAQ

How attractive is the LCD advertising content?

Source: KONWHAI TOUCHAuthor: nick Date: 2019-03-16 Click:

  •      With the development of technology and the popularity of mobile phones, it is now everywhere that there is a large-screen smart phone in the hands of everyone, and there is more than one mobile phone or even 2-3 mobile phones. Whether people are walking, on the bus or on the subway, they can see someone holding a mobile phone, head down, and keeping their fingers on the phone.
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  •      Nowadays, the function of mobile phone networking is becoming more and more powerful. This is undoubtedly a potential market for advertisers.
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  •      In normal times, whether we are taking buses or coaches, trains, subways, etc., these traditional advertising machines on these cars are repeatedly playing boring advertisements, which makes you very disgusted. Now, how does the LCD advertising machine as the fifth media attract people's attention, instead of staring at the mobile phone?
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  • How attractive is the LCD advertising content?
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  •   How attractive is the content of LCD advertising: 
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  •      First, advertisers need to identify their target audiences and understand their preferences so that they can provide content that will appeal to them. Through market research, the following people's requirements for advertising content delivery are listed:
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  •      a. Content cannot be advertising-related. It takes a long time to look boring and disgusting.
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  •      b. Content can add some fresh and interesting videos.
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  •      c. Play some positive energy information, such as moving Chinese characters, working models, and being brave.
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  •      d. In the era of economic development, financial management is the key to providing some small knowledge points for financial management.
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  •      e. Provide some common sense in life, giving people guidance on life and difficulties in their work.
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  •      Judging from the content of the appeal, some of the requirements can not be realized. In the end, the purpose of advertising is to bring commercial value, not to do public welfare. But people have this need, at least that people want to see some interesting content during the ride.
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  •      For advertisers, time is profit, it is money. Then during this time, the content of the LCD advertising machine first ensures that the information is fresh and concise, and moderately entertaining. Can't be occupied by your ads. At the same time, the content should be updated frequently, and some entertainment information should be played properly, so that people can not only relax but also understand the product information they need when they are working in the day.
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